How To Use Facebook Live in Your PR/Marketing Strategy


According to Digiday, when top Facebook publishers, like CNNThe Huffington Post and BuzzFeed post video to the social network, the payoff is much greater than when they post links (Publishers’ Facebook videos are shared 7 times more than links).

Can PR and marketing people capitalize off of Facebook’s video features? Yes. And now is the time to do it. How? Hear directly from C1 Revolution Founder Ximena N. Larkin.

She has successfully pitched and streamed Facebook Live videos with Esquire, NY Magazine, Entrepreneur, Harper’s Bazaar, Elle and Refinery29. Larkin will be featured in PR News’s upcoming Video Guidebook for her expertise on this topic. Get a head start on how to incorporate Facebook Live in to your communication plan. Ximena will share lessons learned, who/what to pitch and mistakes to avoid.

Bites and booze will be served. Takeaways from producers and editors at NY Mag (Daily Intelligencer, Vulture, The Cut, Science of Us, Grub Street) and Refinery29, will be provided. Buy your tickets here.

Tuesday, June 21
6-7:30 pm
Early bird pricing ends on Sunday, June 12.
Regular priced tickets are $60.